Example of GAID for device lists: aaaaaaaa-bbbb-cccc-1111-222222220000
The Android ID for Amazon devices and older Google Play devices
16 characters long
Example of Android ID for device lists: aaabbbbccc111222
Using the Device List Builder
To start, head to your account's Device Lists section, where you'll see existing lists and a control panel you can use to add new ones:
Here's how to add a new list:
Enter a name for the list and pick iOS, Android, or Amazon from the Platform dropdown. You'll need to create separate device lists for each platform, since an individual list can only contain one type of device identifier (you can, though, upload Android lists that include both GAIDs and Android IDs).
Click Choose File in the Select File field to upload your list. Device lists must have a .csv extension, be 50 MB or smaller1, and should include only a single list of identifiers separated by line breaks. (We recommend using Excel or other spreadsheet editor to export your single column of identifiers in .csv form.
Hit Save, and you're done you'll see your new list appear in the page's lower section.
Hit Save, and you're done you'll see your new list appear in the page's lower section
(Note that depending on its size our system may need several hours to process your list before displaying the number of valid and invalid (highlighted in red) devices it includes, and before the list is ready for use in a campaign.)To overwrite 2, download 3 or delete 4 a list from your account, just click one of the three icons in the list's Actions column:
Using Device Lists
After you've created a device list, you can apply it to your campaigns via the Edit Campaign page's Campaign Logic section:
1. Excel has a 1 million row limitation, but you can create a text-based CSV (or use our API) if you need to add additional devices to your list
2. Uploading a new file to an existing list will replace the original list
3. Downloads stop working after 7 days
4. You cannot delete lists that are currently used in active campaigns