Here are some tips and tricks to get more high-quality players!

Make smarter bids

• Campaign performance is measured by eCPM, a combination of a campaign's install rate (IR), clickthrough rate (CTR), and bid, which reflects the overall competitiveness of the campaign.
• Start bidding aggressively, then adjust your bid based on the amount of traffic you receive.
• It's more cost-effective to adjust bids down rather than up since low bids negatively impact your eCPM.

Learn more about bidding

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Target by country

• Players' spending habits vary by country. Adjust your campaign to target countries with more engaged players.
• Target countries with higher fill rates.

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Target by device

• Target different device types separately to see which device your most successful audience uses.
• When each device type has its own target, it can also have its own bid that can be adjusted to compensate for a target's poor performance.

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Optimize your creatives

• Upload multiple creatives and creative sets so you can A/B test.
• Make sure optimized traffic allocation is activated so Chartboost can automatically show users your best-performing creatives.

Learn how to make your advertising creatives awesome

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You might also like...

• Start an Advertising Campaign: Set up a campaign to begin acquiring new users.
• Advanced Settings & Targeting: Optimize your campaigns to target the right users.

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