Here are some tips and tricks to get more high-quality players!
Make smarter bids
- Campaign performance is measured by eCPM, a combination of a campaign's install rate (IR), clickthrough rate (CTR), and bid, which reflects the overall competitiveness of the campaign.
- Start bidding aggressively, then adjust your bid based on the amount of traffic you receive.
- It's more cost-effective to adjust bids down rather than up since low bids negatively impact your eCPM.
Learn more about bidding
Target by country
Target by device
- Target different device types separately to see which device your most successful audience uses.
- When each device type has its own target, it can also have its own bid that can be adjusted to compensate for a target's poor performance.
Optimize your creatives
Learn how to make your advertising creatives awesome
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