Accessing Your Dashboard

1. From the top left corner, click on the Navigation icon.
2. Select Dashboard.

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Quick-Add Tools

At the very top of your dashboard, you can access the following quick tools:

• Apps Management - Add and manage your apps.
• Monetization - Create and manage your ad locations and publishing campaigns.
• Mediation - Set up and manage your Mediation bids.
• Advertising - Set up and manage your advertising campaigns.

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Performance Metrics

Review all your metrics at a glance, including Monetization revenue, requests, and impressions, as well as Advertising ad spend and impressions. These metrics will help you understand whether or not your campaigns are effective.

Both the Monetization and Advertising sections can be expanded and collapsed to show/hide additional metric fields.

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Monetization Metrics

Revenue

The Monetization Revenue card provides an overview of your ads earnings from your ad locations and publishing campaigns. 

This card provides earning comparison and percentage increase/decrease for the time periods:

• Today and the percentage increase/decrease over the previous week
• Yesterday and the percentage increase/decrease over the previous week
• The last 7 days and the percentage increase/decrease over the previous week
• The last 28 days and the percentage increase/decrease over the previous month (28 days)

The graph displays the last 28 days in comparison to the previous 28 days’ revenue.

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Requests

Monetization Requests refer to the number of times your ad receives a display request from another app. Requests are affected by the location of your ad and any campaigns you’re running. 

This card provides an overview of requests and the percentage of increase/decrease for the time periods:

• Today and the percentage increase/decrease over the previous week
• The last 7 days and the percentage increase/decrease over the previous week

The graph displays the last 7 days in comparison to the previous 7 days’ requests.

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Impressions

Monetization Impressions refer to the number of times your ad is successfully displayed to a user in an app. 

Impressions are affected by a couple of factors:

• A fill rate failure occurs when there are no available ads, meaning a request was sent but no response was received. This could happen due to a response timeout, or when the response doesn’t meet the request criteria. 
• There may be available ads that were not shown, which can be caused by pre-requesting to cache an ad for a seamless loading experience, but failing to trigger the display of the ad.

This card provides an overview of impressions and the percentage of increase/decrease for the time periods:

• Today and the percentage increase/decrease over the previous week
• The last 7 days and the percentage increase/decrease over the previous week

The graph displays the last 7 days in comparison to the previous 7 days’ requests.

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Advertising Metrics

Ad Spend

The Advertising Ad Spend card will provide an overview of dollars spent and the percentage of increase/decrease for the time periods:

• Today and the percentage increase/decrease over the previous week
• Yesterday and the percentage increase/decrease over the previous week
• The last 7 days and the percentage increase/decrease over the previous week
• The last 28 days and the percentage increase/decrease over the previous month (28 days)

The graph displays the last 28 days in comparison to the previous 28 days’ spend.

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Impressions

The Advertising Impressions card provides an overview of impressions and the percentage of increase/decrease for the time periods:

• Today and the percentage increase/decrease over the previous week
• The last 7 days and the percentage increase/decrease over the previous week

The graph displays the last 7 days in comparison to the previous 7 days’ requests.

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Earnings, Balances, and Credits

Your total earnings, balances, and credits are displayed on the right column of your dashboard. Click on any of these fields to manage your billing information, payout, or add additional credits.

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